We automate processes, not humans.
Saul Levenstein and Jenny Wright founded GoalSeek in 2015. The mission was to simplify processes, creating consistency and reliability for clients. This allows businesses to focus on what they do best instead of getting bogged down by mundane tasks. We start with your goals and then work backwards, building customised tools and automations that turn your company’s challenges into business opportunities.
By thinking backwards we identify the origins of problems.
Moving forwards means they don’t repeat themselves.
Automations at the flick of a switch
We create custom automations that let the humans in your company focus on what really matters—the human things, like creating, innovating, and growing your business.
Clean up the mess
Messy workflows waste time and lead to mistakes. We tidy up your processes, turning confusion into efficiency and boosting productivity.
Seeing you for what you are
Companies aren’t the same so why offer a packaged solution? We take a good look at what you do and the way you do it. Then we build the tools and automations for the way you work.
No more trip-ups
Stop searching under the couch for scattered data. Our tools centralise and streamline your data management, spotlighting it for accuracy, consistency, and quick location.
Illumination achieved
You can see clearly now the pain is gone. We make an immediate impact on your daily operations, giving you a quick return on investment from day one. Our history shows a proven track record across all industries, helping us light the path for business. We don’t just plan for the next big thing, we help you shine a light on what comes after it.
The humans aren’t dead
They’re just doing more important things. We automate the work that people find tedious, cause errors, and result in bottlenecks: data capture, complex calculations, and generating reports and presentations. That means the people in your company get to work on the things they’re good at.
Computer says ‘yes’
We gather all your fragmented data sources into a single system, making it easy to find, edit, change, and arrange. Finally, generating automated charts, presentations, PDFs, and tables will consistently give you the answer you want, not a 404.
Hard to lose, easy to find
Keeping your data safe shouldn’t mean working hard to locate it. We simplify your data management with structured repositories making maintenance easy, editing reliable, and sourcing simple.
Unique templates
Do things differently to your competitors, not your colleagues. We design templates bespoke to the way your business operates, not the industry, ensuring consistency within your organisation and differentiation outside of it.
Planning for what comes after what comes next
The world is now in a permanent state of transience. We design scenario planning tools specific to your business “what if?”, giving you far greater insight for your strategic designs.
Showing now
We prototype to give you a tangible preview of your project. A functional proof of concept allows you to test the idea and refine before committing to full development. That means fewer iterations and faster rollout.
Robust Data using Softr Development
We create intuitive web apps and portals using Softr, giving you a reliable platform with a secure and simple way to access and manage your data. Using a no-code approach means you maintain control of your programmes and aren’t left to the whims of a developer.
Setting the Airtables
Airtable isn’t merely Excel on steroids, it’s a powerful way to manage relational data across projects, workflows, and teams in real time. Our Airtable designs are custom-built for your team, reducing the workload, not adding to it.
The humans aren’t dead
They’re just doing more important things. We automate the work that people find tedious, cause errors, and result in bottlenecks: data capture, complex calculations, and generating reports and presentations. That means the people in your company get to work on the things they’re good at.
Computer says ‘yes’
We gather all your fragmented data sources into a single system, making it easy to find, edit, change, and arrange. Finally, generating automated charts, presentations, PDFs, and tables will consistently give you the answer you want, not a 404.
Hard to lose, easy to find
Keeping your data safe shouldn’t mean working hard to locate it. We simplify your data management with structured repositories making maintenance easy, editing reliable, and sourcing simple.
Unique templates
Do things differently to your competitors, not your colleagues. We design templates bespoke to the way your business operates, not the industry, ensuring consistency within your organisation and differentiation outside of it.
Planning for what comes after what comes next
The world is now in a permanent state of transience. We design scenario planning tools specific to your business “what if?”, giving you far greater insight for your strategic designs.
Showing now
We prototype to give you a tangible preview of your project. A functional proof of concept allows you to test the idea and refine before committing to full development. That means fewer iterations and faster rollout.
Robust Data using Softr Development
We create intuitive web apps and portals using Softr, giving you a reliable platform with a secure and simple way to access and manage your data. Using a no-code approach means you maintain control of your programmes and aren’t left to the whims of a developer.
Setting the Airtables
Airtable isn’t merely Excel on steroids, it’s a powerful way to manage relational data across projects, workflows, and teams in real time. Our Airtable designs are custom-built for your team, reducing the workload, not adding to it.
Jenny Wright
Jenny gravitates towards precision and efficient performance. With Actuarial and Financial Maths degrees, she applies her analytical nous to every project. Whether it’s building automated reports, setting up dynamic data hubs, or crafting easy-to-use client portals, Jenny makes managing data feel effortless.
Saul Levenstein
Saul has an instinct for untangling complex problems and making things work. With a background in Mechanical Engineering, he turns chaos into clean, streamlined systems. At GoalSeek, Saul builds smart, scalable solutions with advanced models, smooth automations, and seamless data flows using Excel, Google Sheets, and SQL.
Saul Levenstein
+27 71 348 2470
Jenny Wright
+27 83 320 1804
Jenny Wright
Jenny gravitates towards precision and efficient performance. With Actuarial and Financial Maths degrees, she applies her analytical nous to every project. Whether it’s building automated reports, setting up dynamic data hubs, or crafting easy-to-use client portals, Jenny makes managing data feel effortless.
Saul Levenstein
Saul has an instinct for untangling complex problems and making things work. With a background in Mechanical Engineering, he turns chaos into clean, streamlined systems. At GoalSeek, Saul builds smart, scalable solutions with advanced models, smooth automations, and seamless data flows using Excel, Google Sheets, and SQL.